Marketing Your Side Hustle: A Comprehensive Review

Marketing Your Side Hustle is a course offered on LinkedIn Learning, designed to guide entrepreneurs through the intricate process of promoting their side projects.

Led by Chris Guillebeau, an author known for his insights on entrepreneurship and productivity, the course promises to equip learners with strategies, tools, and tactics to market and grow their side hustle effectively.

The course spans approximately 1 hour and 9 minutes, catering to beginners looking to make their mark in the business world. With a focus on practicality, the course covers various topics from storytelling and networking to creating deals, discounts, and leveraging social media.

THE LOWDOWN

PROS

1. Expert Guidance: Chris Guillebeau brings a wealth of knowledge and experience to the table. His neurodivergent perspective adds a unique layer to the content, making it relatable and insightful for a diverse audience. As one learner, Renuka T., mentions, "Chris has a very clear school of thoughts and it will be really useful for solopreneurs, small businesses, and freelancers."
   

2. Comprehensive Content: The course is well-structured, starting with the basics before opening the gates to more advanced marketing techniques. It doesn't just skim the surface but dives deep into each aspect of marketing a side hustle.
   

3. Practical Tools and Tactics: Learners appreciate the actionable advice provided throughout the course. From creating compelling stories to setting up referral programs and navigating social media, the course offers a plethora of strategies that can be applied immediately.

CONS

1. Pacing and Depth for Advanced Learners: While the course is excellent for beginners, some may find the pace a bit slow or the content somewhat basic if they already have a background in marketing.
   

2. Limited Interactive Elements: Though the course includes quizzes and an exercise file, some learners might seek more interactive or hands-on components to solidify their learning.

The course has an overall rating of 4.4 out of 5, reflecting the positive impact it has had on its audience. A significant 66% of users have given it a 5-star rating. Shivam Singh, a learner, rated it 4/5, calling it a "super one." Good numbers!

As someone who has dabbled in side hustles, the course offered me new perspectives, especially the sections on storytelling and social media. Chris's approach is not just theoretical; it's steeped in real-world experience, which makes the lessons more tangible and applicable.

Marketing Your Side Hustle is a great starter toolkit for anyone looking to elevate their side project. While it's exceptionally beneficial for beginners, even those with some marketing experience might find nuggets of wisdom in Chris's unique approach. Whether you're a solopreneur, a small business owner, or a freelancer, this course has something to offer.

As you embark on your marketing journey, remember, in the words of Chris Guillebeau, it's not just about making a sale; it's about making a connection.