Content Marketing on Autopilot: Share Like a Pro and Watch Your Traffic Soar

In today's digital world, creating great content is just half the battle. To truly maximize its impact, you need a winning content-sharing strategy.

The problem? Social media platforms prioritize keeping users within their ecosystems. This means simply copying and pasting your content across different channels won't cut it.

Here's a better approach:

1. Understand Your Audience Journey

Map the steps your target audience takes when solving a problem or making a decision related to your niche. This will help you tailor your content and sharing tactics to their specific needs at each stage.

2. Craft Compelling Assets (Not Just Blog Posts)

Instead of solely relying on blog posts, create unique assets with high value propositions for different audiences. This could include templates, cheat sheets, infographics, or even video tutorials.

3. Leverage PR Topic Tours

Identify trending topics and create assets (like data reports or expert commentary) to share with relevant media outlets. This establishes you as an authority figure and drives traffic back to your content.

Platforms for Strategic Content Sharing

• Substack: Ideal for long-form content and building a loyal subscriber base.

• LinkedIn Newsletters and Articles: Excellent for reaching professional audiences and establishing thought leadership.

• Medium: A platform for publishing unique stories and articles, potentially ranking well in Google search.

• Reddit: Find relevant subreddits to share your content and gain exposure within specific communities.

• LinkedIn Posts and Personal Accounts: Utilize data, charts, and engaging visuals to boost reach and spark conversation.

• Email Marketing: An oldie but goodie! Promote your content through targeted email campaigns.

Remember: Content sharing is an ongoing process.

Experiment with different tactics, analyze results and adapt your strategy to maximize content visibility and engagement.